SPCOM 420 – SEM 0.50 – Course ID: 013571 – Persuasion

This course examines the communicative, psychological, and sociological aspects of persuasion and persuasive messages, with attention to interpersonal contexts, the role of images, and persuasion in the media and public discourse. This course will explore the ways in which the sending and receiving of persuasive messages involve cognition, emotions, and social norms in everyday contexts. Prereq: SPCOM 223; Level at least 3A




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