REC 415 – SEM 0.50 – Course ID: 008205 – Consumer Research in Recreation and Sport Services

This seminar style course will examine consumer behaviour theory in a broad context and focus specifically on consumer research in leisure contexts. Application of these issues to the effective marketing of public, private, nonprofit, and commercial leisure delivery systems will be explored. Prereq: REC 270 and one of REC 215, BUS 352W, ECON 344/ARBUS 302




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