This course covers a variety of techniques used in the analysis of tourism, especially in the context of policy analysis, planning, and marketing. Techniques relevant to visitor surveys, the economic impact of tourism, marketing research methods, and benefit-cost analysis are examined. Specific topics include the nature and content of tourism research, questionnaire design and sample selection, a variety of other quantitative analysis tools used in the tourism industry, and other relevant topics. Prereq: One of REC 371, ENVS 178, 278; Level at least 3A Recreation and Leisure Studies and Faculty of Environment majors only
