ARBUS 302 – LEC 0.50 – Course ID: 004936 – Marketing: Principles of Marketing and Consumer Economics

Economic principles for marketing, exchange theory and consumer analysis, product or service introductions, public and private policies for advertising, differentiation and quality assurance. Prereq: ECON 101; Level at least 3A Honours Arts and Business. Antireq: BUS 352W(Cross-listed with ECON 344)